NWA Daily | August Recap

Is your business logo dark mode proof?

Author

Tad Moore
August 29, 2025

Hey folks!

Another month of 2025 has come and gone! Before we head into an extended Labor Day weekend, here are:

  • 🖐️ The top 5 stories from August

  • 📊 Insights from our reader polls

  • 📆 Time to start planning for 2026

Lastly, Go Hogs! Who is tailgating this weekend? 🐗 

🖐️ Top Five Stories From August

These were the top stories from this past month, racking up a combined 2,871 click-throughs.

📊 From The Reader Polls

We run polls to learn more about our readers’ opinions, preferences, concerns, etc.

Some are serious, and some are just for fun. But they often spark ideas for me as I curate content for the newsletter. Maybe one will spark an idea for your business or organization, too!

If you're reading on your phone, are you in Light or Dark Mode? (195 Votes)

  • 🟩🟩🟩🟩🟩🟩 ☀️ Light Mode (115)

  • 🟨🟨🟨🟨⬜️⬜️ ⚫️ Dark Mode (80)

*Key takeaway: Earlier this year, we found 60%+ of subscribers read on their phones. If 41% of them use dark mode, logos with dark text lose visibility. That matters not just in our publication, but anywhere your brand shows up online in a mobile-first world.

One way to dark mode proof your logo is to add a white outline around the dark text before exporting as a transparent PNG. It stays invisible in light mode but creates needed contrast in dark mode.

Here’s an example:

What’s your interest level in more school (college, trade, or certs)? (76 Votes)

  • 🟨🟨🟨🟨⬜️⬜️ 🎓 Very interested (16)

  • 🟨🟨🟨🟨⬜️⬜️ 📘 Somewhat interested (18)

  • 🟩🟩🟩🟩🟩🟩 🤔 Not that interested (22)

  • 🟨🟨🟨🟨🟨⬜️ 🚫 School's out for summer, school's out forEVER (20)

Have an idea for a poll? 📊 
Reply to this email and let me know!

🗓️ Let’s Talk 2026

Q4 is almost here, and teams are already locking in 2026 marketing plans. Our annual partnerships now include more than ads—monthly content creation, cross-platform posts, social media engagement, newsletter support, and industry exclusivity.

Only 7 partnerships are available at this level. Reply to this email, and we can schedule a meeting.

That’s a wrap! I hope you enjoy your weekend. If you missed it, here’s a link to the Weekend Roundup to help you plan.

-tad

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